Our team just returned from an amazing week at CHA in Anaheim, California! We had a lot of exciting things to show our retailers, old and new.  Check out the photos!

Our team!

A glance at the booth

Fun displays promoting the I Made This campaign.  Take a close look at those project boards!

A display of our new Spring 2012 Core Line dies.

The ever so popular Nesting Dies.

We had a nail painting station in our booth, and Dan, the CEO of Lifestyle Crafts, got in touch with his feminine side by painting the nails of a retailer. 

The most exciting part of the show was showing our retailers and consumers what we've been working on for the past several months. We introduced the brand new Genius Ultimate Platform system, a magnetic platform that is compatible with all leading die-cutting tools (Cuttlebug, Big Shot, Vagabond, Epic, and our new tool, the Evolution). This platform also includes a new and improved cutting mat system.

We also introduced our new tool, The Evolution!  This roller tool includes the improved cutting mat system and new sleek, user-friendly design!  The tool and platform will be released this spring.  We can't wait to share more with you!